The NatureMinded projects result from cooperation and advise from the following trusted experts (under construction):

Dr. Vitalija Povilaityte-Petri is a pharmacist focused on medicinal and food plants.

Vitalija Povilaityte_photo
Vitalija Povilaityte-Petri

She studies safe, sustainable and responsible use of medicinal and edible plants, herbal medicinal products and botanical food supplements. Vitalija also analyses how green spaces, therapeutic landscapes and traditional knowledge contribute to human connectedness with nature, to disease prevention and health promotion. She investigates what role food biodiversity, small scale farming, city gardening, ethnobotanical knowledge and community involvement play in addressing societal, environmental and economic challenges.


Dr. Yannick Joye is dealing with the question how nature’s visual aesthetics can be integrated into architecture to promote user wellbeing and cognitive functioning.

Yannick Joye

He is currently working as a researcher/teacher at the University of Groningen (The Netherlands), where he investigates how nature can positively affect consumer behavior, and how emotions typically triggered by nature – e.g., awe, wonder, fascination – can make individuals more prosocial and less materialistic.